Digital Marketing Training cum Internship

Digital Marketing Training cum Internship

Are you ready to dive into the world of digital marketing and master the strategies that drive businesses to success? Our Digital Marketing Training Cum Internship is designed to equip you with the essential skills in search engine optimization (SEO), social media marketing, content creation, email marketing, and online advertising. With hands-on experience and real-time projects, you'll learn to craft effective campaigns, analyze performance metrics, and use tools like Google Analytics and Facebook Ads Manager. This 3 months program offers not just comprehensive training but also internship opportunities to gain practical experience. Upon successful completion, you'll receive a certification and placement assistance to jumpstart your career in the fast-growing digital marketing industry. Don’t just learn marketing—master it and make your mark in the digital world!

Module 1

Introduction to Digital Marketing

  • What is Digital Marketing?
  • Importance of Digital Marketing
  • Digital Marketing vs. Traditional Marketing
  • Digital Marketing Channels Overview
  • Evolution of Digital Marketing
  • Career Opportunities in Digital Marketing

Module 2

Website Planning and Development

  • Domain & Hosting Basics
  • Website Development (HTML, CSS basics)
  • WordPress Overview
  • Landing Page Optimization
  • Website Analytics (Google Analytics)
  • SEO Best Practices for Websites

Module 3

Search Engine Optimization (SEO)

  • Introduction to SEO
  • On-Page SEO Techniques
    • Keyword Research
    • Meta Tags Optimization
    • URL Structuring
  • Off-Page SEO Techniques
    • Link Building
    • Social Media Signals
  • Technical SEO
  • Google Search Console and Tools
  • SEO Audit and Reporting

Module 4

Content Marketing

  • Introduction to Content Marketing
  • Content Creation and Strategy
  • Types of Content (Blogs, Videos, Infographics, etc.)
  • Content Distribution Channels
  • Content Optimization for SEO
  • Content Marketing Tools

Module 5

Social Media Marketing (SMM)

  • Introduction to Social Media Marketing
  • Platforms Overview (Facebook, Instagram, LinkedIn, Twitter, etc.)
  • Social Media Strategy and Planning
  • Social Media Advertising (Facebook Ads, Instagram Ads)
  • Organic vs Paid Social Media
  • Social Media Analytics and Insights
  • Community Management

Module 6

Email Marketing

  • Introduction to Email Marketing
  • Building and Managing an Email List
  • Email Campaign Strategies
  • Email Automation Tools
  • Creating Effective Email Newsletters
  • A/B Testing and Email Performance Analysis

Module 7

Paid Marketing (PPC and Google Ads)

  • Introduction to Paid Advertising
  • Google Ads Campaign Types (Search, Display, Video Ads)
  • Keyword Research for Google Ads
  • Setting Up a Google Ads Campaign
  • Budgeting and Bidding Strategies
  • Performance Tracking and Optimization
  • Conversion Tracking and ROI
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